In this guide · 7 sections
Short answer
Each course advertisement must show your registered name and UEN, the SSG course title and reference number, duration, full fee and nett fee after subsidies, fee breakdown and training mode, or link to the MySkillsFuture course page. Don't call a course "free", "SkillsFuture Approved" or "funded" unless it is.
Your website counts as an advertisement
Registered training providers sign up to the SkillsFuture Singapore Agency Terms for Training Providers (2 October 2025 version). Appendix A, the Marketing Guidelines, defines an advertisement broadly: internet advertisements, brochures, notices and verbal announcements, including those published by third parties on your behalf. Your course pages, landing pages and social posts all count.
On 1 July 2026, SkillsFuture Singapore and Workforce Singapore merged into the Skills and Workforce Development Agency. The Terms still use the name SSG. SkillsFuture remains the name of the movement, the credit and the MySkillsFuture portal, so learners will still search for it.
In a November 2025 parliamentary reply, MOE said breaches of the marketing guidelines can lead to suspension or termination of a provider's registration, and that SSG relies partly on public feedback and whistleblowing to spot them.
What every course page must show
Paragraph 5 of the Marketing Guidelines lists the details every advertisement must include. Build them into your course page template so nothing is missed:
Course page disclosure checklist
Paragraph 6 lets you meet these requirements with a working link or QR code to the course's MySkillsFuture page. That is useful for short ads and social posts. On your own course page, showing the details directly is clearer for learners and keeps them on your site.
Wording you must not use
Most problems come from marketing copy rather than missing details. The guidelines set clear limits:
| Don't say | Why | Say instead |
|---|---|---|
| "SkillsFuture Approved" | Prohibited term | "SFC-eligible" for listed courses |
| "Free", "paid by the government", "paid by SSG" | Prohibited | State the full fee and the nett fee after subsidy |
| "Funded" (when it isn't SSG-funded) | Only for SSG-funded courses | Describe the course without funding claims |
| "Accredited" (without Accredited Course Status) | Only with that status | Describe the qualification accurately |
| "Use your credits before they expire" | SSG has warned against hard-selling on SFC expiry | Explain what the course teaches and who it suits |
| "No exam needed" | Prohibited even if true | Describe the assessment plainly |
You also may not use SSG or SkillsFuture logos, suggest that SkillsFuture Credit can only be used with you, offer referral rewards, run lucky draws or offer gifts or vouchers to get sign-ups, unless SSG permits it in writing. Paragraph 4 gives an optional standard statement about the S$500 SkillsFuture Credit for Singaporeans aged 25 and above, which you can use word for word.
Class runs, registration and SkillsFuture Credit at checkout
Learners don't pay SkillsFuture Credit through your website. According to SkillsFuture's answer on claim timing, the learner submits a claim on the MySkillsFuture portal within 60 days before the course start date (start date included), and should tell you at registration that they intend to use it. Your system then collects only the balance.
Publish class runs with dates and seats
Each run shows dates, times, venue or online link, and seats left. Close registration automatically when it is full.
Ask about funding at registration
Ask whether the learner will use SkillsFuture Credit or is eligible for subsidies, so you can show the right amount payable.
Send claim instructions straight away
Email the course reference number, run dates and a link to MySkillsFuture, with a reminder of the 60-day window.
Collect only the balance
Take payment for the amount not covered by subsidy or credit, by card or PayNow. Never ask for a learner's Singpass login to submit a claim for them; the guidelines prohibit it.
Chase incomplete claims before the run
An automated reminder a week before the course to anyone whose claim isn't in saves awkward conversations on day one.
Our guides to accepting PayNow on your website and automating lead follow-up cover the payment and reminder pieces.
Attendance, assessment and certificates
After the course, the admin work shifts to attendance records, assessment results and certificates. Funding often depends on attendance, so keep the records clean from the start.
- Take attendance digitally per session, with time stamps, rather than on paper sign-in sheets that need retyping.
- Record assessment outcomes against each learner and run in one place.
- Generate certificates from a template that pulls the SSG-approved course title. The guidelines require certificate titles to match the approved title.
- Keep learner records only as long as you need them for funding audits and your own obligations, and protect NRIC numbers and contact details.
Learners' personal data, including NRIC numbers collected for funding, is covered by the PDPA. Collect it only where funding rules require it, and store it in a system with access controls.
Do it yourself or get help?
A provider with a handful of courses can build compliant course pages on a standard website builder if each page follows the checklist above. The usual problems are old fees after a subsidy change, marketing copy that drifts into "free" or "approved", and agencies running ads without the required details.
Our Business Website (S$1,490) builds course pages from a single course record with the required disclosures. Online Payment Setup (S$290) adds card and PayNow checkout for the balance payable, and Workflow Automation (S$390 per workflow) automates claim reminders and certificate emails. For tuition-style centres registered with MOE instead, see our tuition centre website guide.
Frequently asked questions
Under the Marketing Guidelines in the Terms for Training Providers, it must show your registered name and UEN, the approved course title, the course reference number, the approved duration, the full fee, any nett fee after SSG subsidies, a fee breakdown, discounts, the subsidy period where relevant and the training mode. A working link to the MySkillsFuture course page can satisfy this.
No. The Marketing Guidelines prohibit the term SkillsFuture Approved. You may describe a listed course as SFC-eligible. You also may not use SSG or SkillsFuture logos, or describe a course as funded or accredited unless it actually has that status.
They don't pay it through your checkout. The learner submits a claim on the MySkillsFuture portal, within 60 days before the course start date, and tells you at registration that they plan to use it. You collect only the remaining balance by card, PayNow or another method.
Not without SSG's written permission. The Marketing Guidelines prohibit offering anything of monetary value for referrals, running lucky draws and offering gifts or vouchers to get people to sign up. Certain discounts are allowed under the Terms, so check the clause before running any promotion.
SkillsFuture Singapore merged with Workforce Singapore into the Skills and Workforce Development Agency on 1 July 2026. The Terms for Training Providers and the marketing guidelines still refer to SSG. Follow the current Terms and watch the Training Partners Gateway for updated versions under the new agency name.