In this guide · 7 sections
Short answer
Show each physiotherapist's AHPC registration, keep claims truthful, factual and not better-than-others, and avoid outcome guarantees. Add online booking with a short intake form and clear cancellation terms. Sell packages with written expiry, refund and transfer rules shown before payment.
Registration: what AHPC requires you to show
The Allied Health Professions Council states that all allied health professionals must be registered with AHPC and hold a valid Practising Certificate before they can practise in Singapore. Physiotherapy is one of the regulated allied health professions, and the public can search AHPC's register.
Your website is where patients and insurers look first. A short practitioner section builds trust and saves your front desk from answering the same question by phone.
Practitioner page checklist
Standalone physiotherapy practices are not among the licensable services listed on the HCSA website, so the Healthcare Services Act advertising regulations do not apply to them directly. If your physiotherapy service runs inside a licensed medical clinic, those rules apply as well. Our clinic advertising rules guide covers them.
AHPC advertising rules for physio websites
AHPC's Code of Professional Conduct asks registered professionals to ensure any advertising they do or support is truthful and accurate and does not induce unnecessary demand for their services. The full Code (2013) spells this out. Any advertising, or information about you or your services, must:
- be truthful, factual and accurate;
- not contain unsubstantiated or embellished claims about a product or service;
- not give the impression that your skills, equipment or facilities are better than others'.
It also says you must not support or engage in advertisements that are misleading, false, unfair or exaggerated. Applied to a website, that rules out common marketing lines.
Fine to say
- We treat back pain, sports injuries and post-surgery rehabilitation
- Initial assessment takes about 60 minutes
- Our physiotherapists are registered with AHPC
- Treatment plans are discussed with you after assessment
Avoid
- Best physio clinic in Singapore
- Pain-free in three sessions, guaranteed
- The most advanced equipment in the country
- Patient stories implying certain results
Patient reviews need particular care. A glowing review on your homepage can read as a promise of results. If you show reviews at all, keep them about service (punctuality, explanation, booking) rather than clinical outcomes, and never edit them.
Condition pages that help patients and search
Pages for each condition you treat, such as frozen shoulder, ankle sprain or lower back pain, are how most physiotherapy clinics are found on Google. They can be informative and compliant at the same time.
Describe the condition in plain English
What it is, common causes and typical symptoms. Link to an authoritative health source if you quote facts.
Explain how physiotherapy may help
Describe assessment and the types of treatment you use, such as exercise therapy or manual therapy, without promising outcomes or timeframes.
Say when to see a doctor instead
Red flags that need a medical review first. This is helpful and shows professional judgement.
Show what the first visit involves
Duration, what to wear, what to bring, and the fee for an initial assessment.
Add one clear booking button
Link straight to the booking page with the right appointment type preselected.
Local search matters as much as the website. Make sure your Google Business Profile lists the right categories, hours and booking link. Our Google Business Profile guide walks through it.
Online booking with intake forms
Online booking reduces phone tag and no-shows. A good set-up has appointment types (initial assessment, follow-up, specific therapists), automatic reminders and a short intake form. Our guide to online booking systems for clinics compares tools.
Intake forms collect health information, which needs care under the PDPA. PDPC's advisory guidelines on key concepts expect organisations to apply security appropriate to data of varying sensitivity. Health details sit at the sensitive end.
- ask only what you need before the first session: contact details, reason for visit, relevant medical history, referral letter if any;
- do not ask for full NRIC numbers by default; see our NRIC collection rules guide;
- make sure form submissions go to the booking system or a secure inbox, not a shared Gmail;
- turn on MFA for everyone who can see bookings and intake answers;
- keep a privacy notice on the form explaining why you collect the data and how long you keep it.
Treatment packages and prepayment
Many clinics sell packages of sessions at a discount. They help cash flow, but unclear terms are a common source of disputes. The Consumer Protection (Fair Trading) Act covers unfair practices such as misleading consumers about their rights, and AHPC has issued a circular on overservicing, overcharging and fee splitting reminding professionals of the Code's standards.
| Package term | What to state before payment |
|---|---|
| Number of sessions and what each includes | Session length, which therapist grades, any exclusions |
| Expiry | Exact validity period from purchase or first use |
| Refunds | Whether unused sessions are refundable, and how the amount is calculated |
| Transfers | Whether sessions can be used by family members |
| Clinical suitability | That the package is only sold after assessment confirms treatment is appropriate |
The last row matters most. Selling a 10-session package before assessing the patient sits badly with the Code's warning against inducing unnecessary demand. Offer packages after the initial assessment, as part of an agreed plan. If you charge monthly for ongoing programmes such as clinical pilates, our guide to subscription billing with Stripe explains how to set up recurring payments properly.
Do it yourself or get help?
Website builders make it easy to publish pages yourself. The work that takes time is getting condition pages, booking, intake forms and payments to work together without leaking data or overpromising. This page is general information, not legal advice; check AHPC's Code directly if you are unsure about a specific claim.
Our Business Website package (S$1,490) builds up to six pages with a booking button, Google Business Profile link and on-page SEO. Online Booking System (S$390) adds appointment types, reminders and deposits, and Online Payment Setup (S$290) lets patients pay for assessments or packages by card or PayNow.
Frequently asked questions
Yes. The Allied Health Professions Council states that all allied health professionals must be registered with AHPC and hold a valid Practising Certificate before practising in Singapore. Physiotherapy is a regulated allied health profession. Patients can check a physiotherapist's registration on AHPC's public search, so it helps to mention that on your website.
AHPC's Code requires advertising to be truthful, factual and accurate, without embellished claims or implying you are better than others. Reviews about clinical results can read as promises of outcomes, so they are risky. If you show reviews, keep them about service experience, publish them unedited and do not pay or reward patients for them.
The Healthcare Services Act advertising regulations apply to licensed healthcare services, and standalone physiotherapy practices are not among the licensable services listed on the HCSA website. If physiotherapy is offered within a licensed medical clinic, the HCSA rules apply to that clinic's advertising. In all cases, AHPC's Code of Professional Conduct applies to registered physiotherapists.
Only what you need before the first session: contact details, reason for the visit, relevant medical history, current medications if relevant, and any referral. Avoid collecting full NRIC numbers by default. Explain in a short notice why you collect the information, who can see it and how long you keep it, and store submissions securely.
Yes, but state the number of sessions, expiry, refund and transfer terms clearly before payment, and only sell a package after an assessment confirms treatment is appropriate. Unclear prepaid terms are a common source of disputes, and AHPC's Code warns against inducing unnecessary demand for services. Keep package terms in writing.