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Industry guide

Restaurant Online Ordering vs GrabFood and foodpanda in Singapore

Delivery apps bring new customers, but they take a large cut. GrabFood's Singapore merchant page lists a 30% service fee on every order, including self pick-up orders, plus GST on that fee. Your own online ordering page can take PayNow for under 1% per order, but only your existing customers will find it. This guide works through the maths for a typical order, explains what an own ordering set-up needs, and shows the hybrid approach most small F&B businesses end up using.

By IT SortedUpdated 6 min read
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Key takeaways

  • GrabFood lists a 30% service fee on all orders in Singapore, including Self Pick-Up, plus GST.
  • foodpanda does not publish a standard rate; its commission is set in your contract.
  • Deliveroo left Singapore in March 2026, leaving GrabFood and foodpanda as the main apps.
  • Online PayNow through HitPay costs 0.9% (minimum S$0.20) on orders under S$100.
  • Restaurants need an SFA food shop licence whether they sell in-store or online.
In this guide · 8 sections
  1. 01What delivery apps cost a restaurant in Singapore
  2. 02The maths: a S$30 order through each channel
  3. 03What delivery apps still do better
  4. 04What an own online ordering set-up needs
  5. 05The hybrid approach most restaurants use
  6. 06Licences and food safety
  7. 07Do it yourself or get help?
  8. 08Frequently asked questions

Short answer

Keep GrabFood or foodpanda for reaching new customers, and add your own online ordering page with PayNow for regulars and pick-up orders. On a S$30 order, Grab's 30% fee plus GST is about S$9.81; a PayNow payment through a gateway costs well under S$1.

What delivery apps cost a restaurant in Singapore

GrabFood is the only major app that publishes its rate. Its Singapore merchant page says there is a service fee of 30% on all GrabFood and GrabMart orders, charged on both delivery and Self Pick-Up orders, and subject to GST. It also mentions a one-time activation fee that is offset against your future earnings rather than paid at sign-up.

foodpanda does not publish a standard commission for Singapore. Your rate is set in your merchant contract, so compare it line by line with Grab's before you sign.

The market has also narrowed. In an April 2026 parliamentary reply, the Minister for Trade and Industry noted Deliveroo's exit in March 2026 and said the Competition and Consumer Commission of Singapore had not observed any systematic shifts in commissions or fees so far.

The maths: a S$30 order through each channel

Here is what you keep from a S$30 order, before food, packaging and staff costs. Fees are from each provider's Singapore page, approximate, as of October 2026.

ChannelWhat you payApprox. cost on S$30You keep
GrabFood delivery or Self Pick-Up30% service fee + 9% GST on the feeS$9.81S$20.19
Own site, PayNow via HitPay (under S$100)0.9%, minimum S$0.20, plus HitPay's plugin fee of 0.2%S$0.33S$29.67
Own site, PayNow via Stripe1.3%S$0.39S$29.61
Own site, card via Stripe3.4% + S$0.50 (domestic card)S$1.52S$28.48
Own-site delivery orders also need a rider or courier, which you pay for separately or charge to the customer.

The gap is biggest on pick-up orders. Grab charges its 30% fee on Self Pick-Up orders too, so a regular who orders through Grab and collects at your counter costs you about S$9.81 on a S$30 order. The same order through your own page costs under S$1.

Our PayNow on your website guide explains the gateway options, and HitPay vs Stripe compares their fees in detail.

What delivery apps still do better

Delivery apps

  • New customers find you in the app
  • Riders arranged for every order
  • Promotions and vouchers reach many users
  • No website to build or maintain

Your own ordering page

  • 30% or more of each order
  • The app owns the customer relationship
  • Your menu competes with nearby outlets
  • Payouts on the platform's schedule

Your own page wins on cost per order and customer data, but it does not bring new customers by itself. You have to send people to it, through your Google listing, receipts, QR codes on tables and packaging, and WhatsApp or social media.

What an own online ordering set-up needs

Own ordering page checklist

Shopify with a pick-up or local delivery set-up works well for menus that do not change daily, and our Shopify store cost guide shows the monthly costs. If you also need table bookings, online booking systems covers the options.

The hybrid approach most restaurants use

Few small F&B outlets drop the delivery apps completely. A practical split looks like this:

  1. Stay on GrabFood or foodpanda for discovery

    Treat the commission as a marketing cost for reaching customers who have never heard of you.

  2. Move regulars and pick-up orders to your own page

    Put a QR code and short note in every delivery bag and on the counter: order direct for pick-up.

  3. Use your own page for large and corporate orders

    Office lunches and party trays are where a 30% fee hurts most. Offer a direct ordering link and PayNow invoices.

  4. Keep menus and prices in step

    Some restaurants price slightly higher on delivery apps to cover commission. Check your app contract for any price-parity terms first.

  5. Track the split every month

    Compare orders and net takings per channel so you can see whether direct ordering is growing.

Licences and food safety

Selling online does not change your licence needs. The Singapore Food Agency says restaurants, caterers and takeaway kiosks need a food shop licence before they start, and a business that handles, cooks or processes food at a physical shop must have one even if it sells online.

If you deliver yourself, SFA points food delivery providers to Singapore Standard SS 672:2021, guidelines on delivering ready-to-eat food. It is voluntary but covers packaging, separation from raw food and keeping food at safe temperatures. See SFA's requirements for food delivery businesses.

Do it yourself or get help?

A simple PayNow ordering page for pick-up can be set up by an owner in a weekend using Shopify or a payment gateway's online store. The work that takes longer is the menu with modifiers, kitchen alerts, delivery zones and making sure orders cannot be missed at the pass.

Shopify Store (S$1,890) builds an ordering site with your menu, pick-up and delivery options and PayNow checkout. Online Payment Setup (S$290) adds PayNow and card payments to an existing website. If you need a full restaurant website with menus, bookings and an ordering link, see Business Website (S$1,490).

Frequently asked questions

GrabFood's Singapore merchant page lists a service fee of 30% on all GrabFood and GrabMart orders, charged on both delivery and Self Pick-Up orders. The fee is subject to the prevailing GST, so the effective cost is about 32.7% of the order value, as of October 2026.

foodpanda does not publish a standard commission rate for Singapore merchants. The rate is set in your merchant agreement and can depend on your location, cuisine and package. Ask for the full fee breakdown, including any GST, set-up or monthly charges, before you sign.

Per order, yes. A PayNow payment through a gateway such as HitPay or Stripe costs about 1% of the order, against roughly 33% on GrabFood including GST. But you pay for the website, need your own delivery arrangements and must bring customers to the page yourself.

If you prepare or cook food at a restaurant, kiosk or other premises, you need an SFA food shop licence whether you sell in-store or online. SFA says online sellers who only resell food from a local distributor without handling it, and without a physical store, do not need a licence.

No. Deliveroo exited Singapore in March 2026, as noted in a parliamentary reply by the Minister for Trade and Industry in April 2026. GrabFood and foodpanda are now the main food delivery platforms for Singapore restaurants.

Rather have it done for you?

Fixed price, set up in your own accounts.

Order online, get a written scope, and keep full ownership of everything we set up. Questions first? Ask us in writing.