Meta Advertiser Verification for Singapore Ads: Step by Step

What Meta requires for ads shown in Singapore

Meta's developer notice of 7 May 2025, All advertisers delivering ads to audiences in Singapore required to complete verification and transparency processes, set the rule. Every advertiser targeting audiences in Singapore, including global campaigns that happen to include Singapore, must verify the people or organisations that benefit from and pay for the ads, then choose which verified advertiser and payer appear alongside the ads.

Enforcement started as early as 27 May 2025. New ad sets delivering to Singapore without an advertiser and payer may be rejected or paused. Meta's help page About advertiser verification for ads transparency adds that from March 2026 Meta uses the word "advertiser" instead of "beneficiary", so older guides and screens may still say beneficiary.

What you need before you start

Have these ready so you can finish in one sitting:

Meta's list of business documents it accepts says documents must not be expired, must show the legal name plus the address or phone number, and must be in a supported language such as English, Malaysian or Mandarin. A utility bill can prove the address or phone, but not the legal name.

How to verify your business as advertiser and payer

You can start from Meta Business Suite, Ads Manager on desktop, or when prompted during ad creation. Business Suite is the most predictable route.

1. 1

   Open Authorizations and verifications

   In Meta Business Suite, go to Settings, then Authorizations and verifications, and choose Verify yourself or an organization.

2. 2

   Choose organisation or individual

   Pick Verify an organization for a company or sole proprietorship, or Verify yourself if a person is the advertiser or payer.

3. 3

   Enter the organisation's details

   Select Singapore, then enter the legal name, street address, phone number and website exactly as registered. Adding the website unlocks the email verification option.

4. 4

   Pick a matching record or upload documents

   If Meta finds your business in third-party databases, select the matching record. If not, upload a business registration or similar document that matches what you typed.

5. 5

   Confirm with a code

   Choose email (domain must match your website), phone call, text message or WhatsApp. Enter the code Meta sends.

6. 6

   Wait for the review

   Meta says it updates the status within 2 business days. Check back under Authorizations and verifications.

7. 7

   Set the default advertiser and payer

   In Ads Manager, go to Advertising settings, then Default advertiser and payer, and select Singapore. New ad sets then fill this in automatically.

If your advertiser and payer differ for some campaigns, you can instead choose them in the Ad transparency section of each ad set.

Why Meta advertiser verification gets rejected

Most failures come from small mismatches rather than anything suspicious.

The OCHA Code of Practice: why this will get stricter

Meta's rule now has a legal backstop. On 17 August 2026 the Singapore Police Force's OCHA Office issued new Codes of Practice under the Online Criminal Harms Act. The new Social Media Code applies to Facebook, Instagram and TikTok, which SPF says accounted for about 30% of scam cases in 2025.

• Platforms must verify advertisers' identities against government-issued records before advertisers targeting Singapore users can publish ads.
• Ads for financial services or products to Singapore users are disallowed unless the advertiser is licensed by MAS or another relevant Singapore authority.
• Suspected scam ads, including those using URL cloaking, must be blocked or removed promptly.
• Facebook, Instagram and TikTok must comply by 31 January 2027.

For a legitimate small business, the practical effect is that sloppy or mismatched verification details will matter more, not less, through 2027. It also helps with a common problem: scammers running ads that pretend to be your brand. Our guide to fake social media ads impersonating your business covers how to report them.

Google has a similar process

Google Ads runs its own advertiser verification with different documents and timings. If you advertise on both, use the same legal name, address and website in both places so neither platform flags a mismatch. See our Google Ads advertiser verification guide for Singapore.

Do it yourself or get help?

Most Singapore businesses can verify in one sitting if the ACRA details, website and business phone are to hand. Do it yourself, from your own admin account, so the verified identity belongs to your business.

If your ads are already paused, your business portfolio has a tangle of old admins and agencies, or verification keeps failing, our Meta Ads Setup (S$590, paid upfront) sets up the portfolio, ad account, verification, pixel and conversion tracking cleanly in your name. For an existing account, an Ad Account Audit (S$290) checks access, verification and tracking. IT Sorted is a Singapore-based team of developers with over 10 years of experience.