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Employment and Maid Agency Websites: MOM Licence Display Rules

Employment agencies in Singapore are licensed by MOM, and the licence conditions reach into marketing: your website, social media posts, name cards and WhatsApp messages. Maid agencies face extra rules, and a revised licence condition on publishing migrant domestic worker (MDW) information took effect on 1 October 2026. This guide sets out what must appear on an agency website, what you may and may not publish about candidates and helpers, how to present fees, and how to handle biodata and personal data properly. It is general information, not legal advice; check MOM's current licence conditions.

By IT Sorted teamReviewed 7 min readHow we write guides
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Key takeaways

  • MOM's licence conditions require the EA's full name and licence number on its website, social media and name cards.
  • Any advert mentioning a specific staff member must show their full name and MOM registration number.
  • From 1 October 2026, public MDW listings may show only name, nationality, skills, food handling, work history and languages.
  • Maid agency adverts must not mention fees or loans, call helpers 'replacements' or use traits like 'obedient'.
  • MOM caps fees collected from a worker at one month's salary per year of service, up to two months.
In this guide · 8 sections
  1. 01What MOM's licence conditions say about your website
  2. 02Where to place licence and registration details
  3. 03Maid agency websites: MDW biodata rules from 1 October 2026
  4. 04Advertising wording maid agencies must avoid
  5. 05Fees: what you can say and the worker fee cap
  6. 06Candidate profiles, consent and personal data
  7. 07Do it yourself or get help?
  8. 08Frequently asked questions

Short answer

Show your EA's full name and licence number on the website and every social media post, add the name and registration number of any staff member you feature, and from 1 October 2026 publish only the MDW details MOM allows: name, nationality, skills, food handling, work history and languages.

What MOM's licence conditions say about your website

MOM's Employment Agencies Licence Conditions for Comprehensive Licences set out what must appear in publicity. Licence Condition 4 requires the full name and licence number of the EA on:

  • Any public signboard bearing the EA's name.
  • Any document issued in the course of EA work, including invoices, receipts, service agreements, employment contracts and correspondence, electronic or not.
  • Any advertisement for EA services, including the EA's website, name cards, pamphlets and material on any social media platform.
  • Any advertisement distributed on the EA's behalf by someone else, such as a marketing agency or job portal.

Documents must also show the full name and registration number of any EA personnel (EAP) involved, and any advert that refers to a specific staff member must show their name and registration number as printed on their MOM registration card.

Where to place licence and registration details

PlaceWhat to showTip
Website footerEA full name and licence numberOn every page, not only the About page
Consultant profilesFull name and EAP registration numberUse the name as on the registration card; other names can be added
Job listingsEA name and licence numberInclude it in the listing template so nobody forgets
Social media profiles and postsEA name and licence numberAdd to the bio and to post templates
WhatsApp replies and email signaturesEA name, licence number, consultant name and registration numberSet up as a quick reply or signature
Invoices and service agreementsEA name, licence number, EAP name and registration numberBuild into the document template
Based on Licence Condition 4 of MOM's Employment Agencies Licence Conditions, checked October 2026.

Link to MOM's employment agency directory so employers and candidates can verify your licence in a minute.

Maid agency websites: MDW biodata rules from 1 October 2026

The revised Licence Condition 17, effective 1 October 2026, restricts what maid agencies may publish about MDWs. It is the biggest change to agency websites in years.

  1. Get written consent before any public listing

    Before publishing an MDW's biodata on any public platform, the EA must obtain her prior written consent and present the biodata in a way that respects her dignity.

  2. Limit public listings to the Annex F fields

    Public adverts may disclose only: name, nationality, skills and experience in those skills, food handling preferences, previous employment history (duration per job as stated on Work Permit Online) and language abilities.

  3. Move full biodata and photos behind a login

    Full biodata and photographs may be shared directly with an employer who has specifically asked, including through restricted access to the EA's database or website. Build a login or one-time link for this.

  4. Check third parties too

    Licence Condition 17A makes the EA responsible for ensuring any third party advertising its activities, such as a listing portal, complies with these rules.

Annex F is also expressly subject to the Personal Data Protection Act, so consent records, access controls and retention rules matter.

Advertising wording maid agencies must avoid

Licence Condition 17B bans advertising that presents MDWs in an undignified way, and lists factual claims that are allowed.

Allowed: factual and verifiable

  • Placement volume, transfer rates or retention rates
  • Types of training completed, such as eldercare and childcare
  • Fee schedules and policies sent directly to clients on request

Not allowed

  • References to fees, loan amounts or payment arrangements in adverts
  • Words treating MDWs as goods, such as 'replacement' or 'delivery'
  • Subjective traits like 'obedient', 'smart' or 'hardworking'
  • Promotions like 'super promotion' or 'free replacement' on attire or displays

That means homepage banners advertising low fees or free replacement need to go. Put fee schedules in a document you send to enquiring employers instead.

Fees: what you can say and the worker fee cap

MOM's FAQ on agency fees says Singapore EAs may collect no more than one month of a worker's fixed monthly salary for each year of service, capped at two months' salary, and that charging excessive fees is an offence.

For employer fees, Licence Condition 8 says that when you tell an employer about fees or costs, including MOM-related items such as work pass fees, insurance and courses, you must not misrepresent them and must give a written breakdown. Once engaged, the EA must sign a written agreement stating each fee or cost accurately.

On a website, that usually means: no inflated 'MOM fees' bundled into one figure, and a clear statement of what the service fee covers. Our privacy policy and cookie consent guide covers the other legal pages your site needs.

Do it yourself or get help?

Adding licence numbers to a footer is quick. Reworking MDW listings for the 1 October 2026 rules, building a restricted biodata area and tidying consent and retention takes more planning.

Our Business Website (S$1,490) builds up to 6 pages with your EA details in the footer, enquiry forms and on-page SEO. The PDPA Compliance Pack (S$690) covers your privacy policy, data inventory, DPO notes and a data breach response plan, which suits agencies holding candidate and worker data.

Frequently asked questions

Yes. MOM's Employment Agencies Licence Conditions require the EA's full name and licence number in any advertisement for its services, which expressly includes its website, name cards, pamphlets and social media material, as well as adverts distributed by others on its behalf. Documents such as invoices and agreements need them too.

If an advert refers to a specific staff member, it must show their full name and registration number as stated on their MOM registration card. Documents issued in a matter must also show the name and registration number of the personnel involved. Consultant profile pages and email signatures are the usual places.

Under the revised Licence Condition 17 and Annex F, public adverts may show only the MDW's name, nationality, skills and experience, food handling preferences, previous employment durations and language abilities, with her prior written consent. Full biodata and photos can be shared directly with an employer who asks, including through restricted database access.

Not in advertising for MDW placements. Licence Condition 17B bans adverts that refer to fees, loans or payment arrangements, use words like replacement or delivery, or describe helpers with subjective traits. Agencies may share fee schedules and policies directly with prospective clients on request.

MOM says Singapore employment agencies may collect no more than one month of the worker's fixed monthly salary for each year of service, capped at two months' salary. Charging excessive fees is an offence, and workers can report overcharging to MOM.

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